EA reaches an agreement to buy British video games maker Codemasters for an estimated $1.2bn (£1bn). This comes after Take-Two Interactive offered a deal worth $973bn. EA expects the deal to completed by the end of Quarter 1 2021.
Codemaster was founded in 1986 and is one of the oldest British game studios. They worked on games like Dizzy on ZX Spectrum, the hugely successful Micro Machines series, the Colin McRae Rally series and the Brian Lara Cricket series.
In more recent times their focus has been on racing games like the recently released Dirt 5, Project Cars 3 or Fast & Furious Crossroads.
Codemasters chairman Gerhard Florin said about the deal,
“EA and Codemasters have a shared ambition to lead the video game racing category,”
“The Board of Codemasters firmly believes the company would benefit from EA’s knowledge, resources and extensive global scale – both overall and specifically within the racing sector. We feel this union would provide an exciting and prosperous future for Codemasters, allowing our teams to create, launch and service bigger and better games to an extremely passionate audience.”
EA owns Criterion, the developer behind Burnout and Need for Speed series. This will put EA in a very strong position to dominate the driving niche.